Local Keyword Research and Competitive Analysis
What phrases do people use to search for you company’s services? Which search phrases bring up local business results in your city and industry? Where do you currently rank in the search engines for those phrases? Who are your top competitors? How many citations, reviews, and photos do your competitors have? What categories are they targeting? Our detailed keyword research and competitive analysis report will answer these questions and more.
Place Page Optimization
We’ll help you set up a fully optimized Google Places page for your business. Using our keyword research, we will ensure you are listed under categories that people are most actively searching for, and complete your profile with optimized photos and videos, and client reviews.
In addition to setting up your places page, we will also optimize your main website for Local search as well. Some of the strategies we use include URL changes (with 301 redirects), title, meta description and heading tag changes, optimizing your business address and phone number throughout the site, hCard, KML file and Geo Sitemap creation and implementation.
Citations are the equivalent of links for local seo. In other words, between two pages with equally optimized Places pages, the one with the most Citations (and reviews) will almost always rank first. We will setup your business with fully optimized pages in 30+ authority local directories and review sites such as Yelp, Citysearch, Manta, MerchantCircle etc., and will manually create dozens more listings every month to help you reach and stay at the top.
Reviews are an important factor in local search rankings. We will advise you on effective strategies to generate reviews, and can even update your website to make it as easy as possible for your clients to review your business. If clients leave you reviews by email or paper, but don’t want to submit them online, we can help with that as well.