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Category Archive for: ‘Content Marketing’
The Ultimate Guide to Newsjacking

What is Newsjacking? Newsjacking, as bestselling author David Meerman Scott defines it, is about injecting your ideas into breaking news stories. Essentially, you give a breaking news story (or trending twitter hashtag) a personal twist with a very quickly published blog or social media post. Benefits of Newsjacking Journalists look for experts to quote in their second […]

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