SEO + CRO Case Study

Essential Pathways

Exponential Email List Growth from SEO + CRO

Length of Project: 2 years SEO (Search Engine Optimization) /
2 months CRO (Conversion Rate Optimization)

Email List Growth & Responsiveness:


• 2,800% Increase in Monthly Email Signups

(from 6/mo to 170/mo!)

• Designed Email Autoresponder With Double the Average Industry Responsiveness

(30-60% open rate and 20-30% click rates)

Rankings & Traffic Increases:

SEO Traffic Increase• 100,000 Total Visitors to a Free Online Tool

• Dozens of 1st Page Google Rankings

• Steady Annual Organic Traffic Increases

Sales & Conversion Rate Increases:

Conversion Rate & Sales Increase• 50% Increase In Sales

• 38% Increase in Sales Conversion Rate

Project Details

STEP 1: Stand Out performed 2 years of SEO for Essential Pathways’ free Inner Oracle Cards tool, getting dozens of top 10 rankings. Then, we moved the tool behind an email signup form.

STEP 2: We also helped the client design a free “email list magnet” which turned into a giant hit.

STEP 3: We finished it off with powerful copywriting for all their email signup forms.

Together, the traffic from SEO + hot email offer + plus our CRO strategies brought this client exponential growth for their email list.

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