Doubled Leads and Increased Monthly Revenue by $41,167 with Conversion Rate Optimization, Landing Page Design, and Marketing Automation
| Client: | Art of Living Foundation |
| Site: | artofliving.org |
| Length of Project: | 4 years |
| Services Provided: | In charge of marketing strategy, training, copywriting, managing designers, Usability/UX, SEO and blogging. Advised on analytics, Facebook and Adwords PPC, social media marketing, |
A/B tests generated $41,167 additional monthly revenue with conversion rate increases of 50.2%, 25.4%, and 10.6% on three key pages
2X leads on website Brought additional 600+ email signups per month (a 113% increase) following UX improvements in website redesign, creating need for sales team. Also, provided email strategy and editing for over ten drip campaigns.
Event Marketing Automation and Facebook Ads increased attendance and registrations, helping create nearly 3x ROI averaged across 14 events, which they had not previously accomplished
Blog training for in-house writing team. Trained keyword researchers, editors, writers, title writer, and project manager. Wrote two expert level blog posts that become two of the top ten pages on the site. One has received over 1.5 M total visitors.